14 October 2007

Talented Wilmslow confectioners win the Presidents Cup at Richemont Club 2007

Two Wilmslow confectioners, Elaine Hamey and Lisa Smith, impressed the judges and won the Presidents Cup in a live wedding cake decoration demonstration at the Richemont Club Competition on October 14, 2007.

The pair were representing Wilmslow bakery, Peter Herd, at the competition, which was held alongside Bakers Fair North West in Bolton, organised by British Baker magazine and sister title Bake & Take.

The live contest kept audiences captivated for over two and a half hours, with teams competing from Peter Herd, Slattery Patissier & Chocolatier, Roses Bakers, Classic Celebration Cakes and Arthur Chatwins. As part of the competition, teams used Icecraft Sugarpaste launched earlier this year by British Sugar. Given the choice between Icecraft in either white or ivory, the winning duo showed off the Icecraft’s adaptability by creating a cappucino-shaded creation.

“We had never used Icecraft Sugarpaste until the competition, but were very impressed by how easy it was to use,” said Elaine Hamey, confectionery manageress at Peter Herd. Colleague Lisa Smith added, “We were impressed by Icecraft’s overall smoothness and taste.”

Paul Farrow, Milled Product Manager at British Sugar, said, “Icecraft is superior to any other sugarpaste on the market because it has been specially milled to give an optimised particle size. Our customers told us they wanted a smoother sugarpaste, with easier handling and a cleaner taste and that's what Icecraft delivers."




Note to editors:

British Sugar is the leading supplier of sugar to the UK. It produces around 1.1 million tonnes a year from sugar beet at four factories.

The Richemont Club 2007 competition, currently in its fourth year, was held alongside Bakers Fair North West, the latest in a series of regional Bakers’ Fairs, organised by British Baker magazine and sister title Bake & Take and sponsored by Norbake.

For more information please contact:

Sophie Hughes - Fleishman-Hillard 
0207 395 7104
07932 635 784
sophie.hughes@fleishmaneurope.com